Project ICE brings free skating sessions and educational lessons to students through a community grant. Built around self-acceptance, physical fitness, and making sports accessible to everyone, the initiative connects local schools and ice arenas in meaningful ways.

Filming this was so powerful: kids stepping onto the ice for the first time, teachers cheering them on, and instructors sharing how skating builds confidence — especially for students facing barriers.

Behind the Lens

Our goal was simple: tell the story of empowerment, not just movement. We filmed:

• The light in the kids’ eyes as they found their balance.

• Coaches are guiding them gently.

• Instructors teaching the science and joy of skating.

This wasn’t about routines or flashy moves — it was about capturing how sport can lift spirits and create community.

Why This Project Stands Out

Project ICE isn’t about competition. It’s about connection — ensuring that students, regardless of their background, see themselves thriving, learning, and standing tall. By telling this story, we help US Figure Skating show how sport can build inclusion and self-belief.

An Invitation

If your organization is creating experiences that transform — through movement, creativity, or connection — video and storytelling can unlock new opportunities. We’d love to help you reveal how your mission shapes lives.

✨ Contact Us to share your story.