One Stop IT
Nobody thinks about their IT company when everything works. The computers turn on, the network runs, the day goes fine, and the people who made that happen never cross your mind. It's a strange business to be in. You only get noticed on the worst days.
Jordan runs One Stop IT, and he reached out while the company was going through a rebrand. And here's the part worth being honest about: this was his first time hiring a videographer. Ever.
The Conversation Before the Camera
When we first talked, we kicked around some bigger ideas—a whole set of short films, content to post for weeks, the works. Jordan thought about it and said Not yet. He'd never done this before, didn't know what to expect, and didn't want to commit to something big before he knew what working with a videographer was even like.
I'll tell you what I told him: that's the right way to do it. So we scoped the project down to one thing done well. A hero video for the website. Something that introduces the company, shows the people behind it, and gives the new brand a face. Then wait, see how it works, and decide what's next from there.
No pressure from my side. I'd rather a client start small and come back than overspend on their first project and regret it. That's not how you build trust in a small business community.
What a First Project Actually Looks Like
If you've never hired video before, here's the shape of it. It starts with a discovery call, and you leave that call with a clear direction and a real number. Then I build a shot list before I ever show up, so filming doesn't eat your whole day. Jordan had a shop to run, so we worked around him and his customers, not the other way around. Then you get your film, cut for the website first, plus whatever formats you need for social.
That's it. No retainers, no packages you didn't ask for.
Why a Hero Video Is the Right First Step
A website hero video is the hardest-working asset a small business can own. It sits on your homepage, making a first impression all day, every day. It goes in proposals, email signatures, and Google profiles. And if it earns its keep, every decision after it gets easier, because now you know what video does for your business and what it's like to make one.
That's the wait-and-see approach working exactly the way it should.
Never Hired a Videographer Before?
Then you're the person I was thinking about while writing this. Start with a conversation. Book a discovery call, and you'll leave with a clear direction and a real number, whether we end up working together or not. Starting small is allowed here. Jordan did, and it served him well.
