π° Behind the Scenes with American Place Casino
The Project
Our focus was to create stock photography tailored to their brand. This included:
π² Casino floor & games β wide shots, close-ups, and details that captured the energy of play.
π½οΈ Restaurant items & menu photography β clean, detailed images of plates and dishes for updated menus and promotions.
πΌοΈ Property visuals β versatile shots that could be repurposed for marketing, signage, and digital displays.
The goal was to provide American Place Casino with a comprehensive set of visuals that could be used across multiple platforms, without relying on generic stock imagery.
How Itβs Being Used
The impact of the project can be seen everywhere across the casino:
π Banners on their parking lot light poles.
π³ Internal systems like ATMs.
π± Marketing materials online and in print.
π Menus and signage throughout their restaurants.
π² Social media β their communications team and social media manager regularly use the images to keep their channels fresh and engaging.
Instead of one-off images, the casino now has a consistent, professional library that represents their brand.
Behind the Lens
For us, projects like this are about more than checking off a shot list. Itβs about creating flexible visuals that a business can use again and again β building a toolkit that makes their marketing easier and more effective.
π₯ + πΈ Whether it was capturing the details of a plated dish or the atmosphere of the casino floor, our goal was to make sure every image felt authentic, polished, and ready for any platform.
Why This Project Stands Out
American Place Casino showed how powerful it is when a business invests in a cohesive set of visuals. By creating one comprehensive library, their communications team now has content that works across property signage, internal systems, menus, and social media. It saves time, strengthens their branding, and helps them connect more deeply with guests.
An Invitation
If your business is ready to refresh its visuals β whether for menus, events, websites, or social media β weβd love to help you build a toolkit that works everywhere.
β¨ Contact Us to start your project.